Yellow Rocket Concepts Brand Operations at Scale
Team Leadership • Systems & Process • Multi-Brand Strategy • Project Management
Yellow Rocket Concepts is a hospitality group operating six restaurant and brewery brands across Arkansas and expanding into new markets. I lead the creative team responsible for producing and coordinating all brand, marketing, and content output across the entire portfolio.
My Role
I manage a team of four, spanning design, content, social, and event marketing, and built the systems, role structure, and production process that keep six brands running on-brand and on schedule at once. That includes campaign planning, brand governance, and the workflow infrastructure (Monday.com, content calendars, approval chains) that makes it possible for a small team to support a large, multi-state portfolio.
Our Team’s Numbers (per year)
Menu Designs or Revisions
0
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Seasonal Specials Graphics
0
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Event Signage Pieces
0
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Email Campaigns Designed
0
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Social Posts Published
0
Stories Created
0
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Photoshoots Coordinated
0
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Reels & Video Edits
0
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