My Role

I design and manage all of Lost Forty’s digital and physical brand touchpoints, from the main website to the Shopify e-commerce store to the apparel and merchandise sold both online and in the taproom. The website showcases the brand, seasonal releases, a beer-finder tool, press, and merchandise, while the Shopify store is built to move product with its own dedicated experience. On the merchandising side, I design apparel and goods that carry the brand’s identity beyond the brewery walls, from concept through production.

Results

I designed and built Lost Forty’s Shopify store from scratch, launching it in July 2018, and personally managed order fulfillment for years before transitioning that process to taproom staff. In its first full year, merch profit grew nearly 80 percent, from $36,471 in 2017 to $65,441 in 2018, and continued climbing to a peak of $75,391 in 2020. The store has generated consistent five and six figure annual profit every year since launch.